10 Oct, 2007
Google Uses Domain and IP Address for International SEO
Posted by: Rohen In: Multilingual SEO| SEO
This is based on Google’s Webmaster Blog entry on August 02 of 2007. Whenever performing a search, Google takes into account two things: The Top Level Domain and the IP Address of a website.
As Shashi from Google explains:
“.co.uk ” domains are likely very relevant for user queries originating from the UK. In the absence of a significant top-level domain, we often use the web server’s IP address as an added hint in our understanding of content.
In the event that a website is a top level domain with the extension .com, the second attribute used by the Search Engine is the IP Address for the website.
Therefore location of a web server has a HUGE IMPACT on search queries. This means, that in order to fully optimize a website for multilingual SEO, it is extremely important to think about the physical location of the website.
Most of the visitors to this Blog come from the US, because my server is located in one of the states. Guess which one…
